Change is coming, embrace it or become obsolete. To win at rugby you must defy convention
adidas and Munster Rugby today unveiled the new Munster alternate jersey, which is now available to purchase exclusively at Life Style Sports stores and online.
The design inspiration for the new alternate jersey has been taken from the battle armour worn by ancient kings of Munster; the stunning dark grey alternate jersey incorporates a subtle antler-themed tapestry within the design, with the Munster Rugby crest in a timeless silver trim.
In truly unconventional style, Munster Rugby invited 10 of the most engaged supporters from across the province to create their own exclusive unveiling of the 2017/18 alternate Munster Rugby jersey. The 10 fans were gathered together to receive expert guidance from Life Style Sports and adidas’ award winning creative digital teams. Each fan worked with the specialists to create a unique and totally personal way of revealing the new kit.
Over 800 Munster supporters applied to get involved with the launch across a range of creative backgrounds including comic illustrators, tattoo artists, online community managers and rugby influencers. The selected group have shared their experience across the different social platforms using #NextIsEverything to collate their work.
Commenting on the jersey reveal Debbie Byrne, Marketing Director Life Style Sports, said:
“There is a new breed of Munster supporter rising to prominence and as the official and exclusive retail partner to Munster Rugby, Life Style Sports, is adapting to this shift in supporter base and handed joint responsibility to unveil the jersey over to Munster supporters.
We were blown away with the level of entries and creativity of ideas to launch the new alternate jersey. But it doesn’t stop there, throughout the season our Rugby Creators will get unique behind the scenes access to the team & will bring news stories to the wider fan base, told with creativity and flair. We’re excited to partner with adidas & Munster Rugby, pushing the boundaries to bring fans news stories, content & video that’s unique and truly creative”.
Munster Rugby Head of Commercial and Marketing Enda Lynch added: “Munster Rugby are excited to be taking such an innovative step in launching our alternate jersey this year. In working closely with adidas and Life Style Sports, we constantly look to create a more relevant connection between the supporter and the team and today is no exception. We look forward to working with the winning social creators throughout the season.”
The jersey is available exclusively from Life Style Sports stores and www.lifestylesports.com.
Men’s replica jerseys are priced €80, Kids €65 - €75 and Test, as worn by the players, priced €100.
To join the conversation, follow @adidasrugby @lifestylesports @munsterrugby and #NextIsEverything