Saturday, April 04, 2015

Heineken Gives Back to the People #RunWithIt

from @Heineken_IE

The Hand of Back is one of the most infamous incidents in the history of Irish sport. Munster were denied their inaugural victory in The Heineken Cup by an illegal hand in the scrum in the 78th minute of the final.

Did we leak Neil Back’s phone number by accident? Of course not, but we had a lot of fun pretending we did. And what an amazing response from everyone. You made us laugh, you made us cringe and some of you really knew how to #RunWithIt. Next week we’ll show you the people that took it to the next level. Stay tuned to our YouTube channel and follow us @Heineken_IE for all the latest.

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