Monday, September 29, 2014

Life Style Sports Launch the new Canterbury IRFU Jerseys

Yesterday, Sunday 28th September, in Life Style Sports Dundrum Town Centre, Life Style Sports Brand Ambassadors Dave Kearney (Leinster), Ian Madigan (Leinster), Conor Murray (Munster) and Peter O’Mahony (Munster) officially launched the new Canterbury IRFU Home & Away Jerseys and met some very excited Irish rugby fans.

Debbie Byrne, Marketing Director, Life Style Sports said, “We are extremely proud to be part of this event and to welcome our Life Style Sports Ambassadors to our Dundrum store. We are always pleased to find occasions where we can offer our customers a unique opportunity to meet some of their rugby heroes”.

Both the new IRFU Home and Away jerseys feature a new collar with Canterbury’s trademark ‘loop’ neckline, echoing traditional jersey designs from yesteryear. The Away kit specifically is inspired by the first Irish international test jersey worn in 1875, when Ireland took on England at TheOval, wearing a white jersey with green hoops. Ireland will line out in their new IRFU jerseys for the first time in November when they take on South Africa at the Aviva Stadium.

The new Canterbury IRFU jersey retails at €70 (adults). Life Style Sports customers can shop a large range of rugby apparel including supporters wear, as well as alarge range of rugby boots and accessories, at all 63 Life Style Sports stores nationwide as well as the online store at Customers can have their purchases delivered to their door or, with the newly launched Click & Collect service, order online and collect from their nearest Life Style Sports store.

Life Style Sports are also the title sponsors of Connacht Rugby as well as the official retail partners of both Leinster and Munster Rugby, underpinning the brand’scommitment to the sport of rugby in Ireland. Through these partnerships, Life Style Sports offers fans exclusive access to increased rewards and benefitswhile also raising additional funds for re-investment into club and player bases throughout the country. All Connacht, Leinster and Munster Season Ticket Holders receive a discount of 10% in Life Style Sports stores nationwide and online at

Life Style Sports is 100% Irish owned and operated. For a list of all 63 stores nationwide please see

Pictured are Zara Weafer 7yrs from Terenure and Thomas Tisdall 7yrs from Blessington at Life Style Sports in Dundrum Town Centre, who got  to try on the new Ireland Rugby jersey with the help of  Life Style Sports  Ambassadors Peter O'Mahony (Munster) Dave Kearney (Leinster), Ian Madigan (Leinster) and Conor Murray (Munster)  at the launch of the new Canterbury IRFU rugby jersey.


Taken by JLP from RDS press box on Nov 16, 2019