Sunday, August 24, 2014

Irish Independent announced as official newspaper of Connacht Rugby


The Irish Independent has announced that it is to become the official newspaper to Connacht Rugby.

Starting on Friday, August 29th, a new Connacht Rugby supplement will be included in every copy of the Irish Independent sold in the Connacht region.

The eight-page supplement will feature all the latest information and updates on all things Connacht Rugby from school teams right up to professional level.

Readers will gain first-hand insight into team progress and news with weekly diaries from Connacht captain John Muldoon and Irish International Robbie Henshaw. The supplement will also include ticket promotions and competitions, reader experiences and expert commentary on games at all levels.

According to Alex Saul, Head of Marketing & Commercial, Connacht Rugby, the supplement is an opportunity to showcase rugby in Connacht, particularly at a local level. “We are delighted to partner with Ireland’s leading daily title, the Irish Independent. This new venture will allow us to extend our reach to Connacht Rugby fans and affords the community and professional games in the province an excellent communications platform. The weekly supplement, packed with features, will become a must-have for our biggest supporters each Friday.”

Claire Grady, Editor, Irish Independent said:  “The Irish Independent’s new partnership with Connacht Rugby is a fitting extension of this newspaper’s involvement in the sport and cements the Irish Independent as the number one supporter of Irish rugby.  It will allow us bring our readers – and Connacht Rugby fans – right into the heart of the provincial game. Readers can look forward to getting the inside track through player diaries, exclusive interviews and unrivalled coverage of the game at all levels.”

Geoff Lyons, Marketing Director, Independent News and Media said: “Rugby is a key component of the Irish Independents’ daily offer.  This new and exciting partnership with Connacht Rugby will allow us to give our readers even more news and offers from all aspects of the Connacht game and give fans a real inside perspective throughout the season. The Irish Independent is now the official newspaper of Connacht, Munster and Leinster Rugby proving that we are the go-to source for the latest and most insightful rugby 

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