Friday, July 26, 2013

#WeAreLeinster

Canterbury Unveils New Leinster 2013/14 Shirt and brand campaign ‘We Are Leinster’

Leinster1314_Alternatex3Player_Square

Canterbury, the world’s largest dedicated rugby brand, today unveiled the new Leinster home and alternate shirt for the 2013/14 season.

Canterbury has worked hard with three-time European champions Leinster, to design a shirt that reflects the long-standing heritage of one of the most successful clubs in Irish rugby, with a motif that emphasises the strength of the club.

The four harp strings represented on the shirt signify Leinster, with the pattern then dividing into 12 to signify the 12 counties of the province and the strength they project when all the people of the province come together.

Canterbury has worked closely with Leinster to develop the ‘We are Leinster’ campaign for the upcoming 2013-14 season. Following an online competition, eight lucky fans were chosen to feature within the campaign and stand alongside the elite players wearing the new shirts and training garments.

Canterbury continues to push the boundaries of innovation in their rugby kit and has incorporated revolutionary design elements into the shirt to maximise performance.

The new Leinster shirt is engineered using Canterbury’s newest high performance fabric. A high performance 100% polyester elastane, the fabric delivers optimum strength and effective moisture management, making the shirt lightweight and comfortable. The elastane also delivers stretch, allowing a tight fit which doesn’t restrict movement whilst allowing players to avoid tackles. The shirt features an evolution of Canterbury’s signature power-band looped neckline, adding strength and reducing the chance of tears during the game.

The heritage feel of the shirt is heightened by the fabric’s cotton-like outer feel which heralds memories of traditional rugby shirts, whilst delivering the modern benefits of a high-performance polyester.

Leinster will wear the new home shirt in match action for the first time at home on Friday 30th August, when they come up against Northampton Saints in a friendly at the Donnybrook Stadium.

Leinster Coach Matt O'Connor said:

“Both the Leinster and Canterbury brands are steeped in rugby heritage and the new shirt not only represents the strength of our club, but draws on the sense of community and togetherness from the people of the province coming together. These are the same qualities you see in rugby and the players will be proud to wear the new shirt for the upcoming season.”

Chris Stephenson, CEO of Canterbury, added:

“We are immensely proud to unveil the new Leinster home and alternate shirts, which represents their club’s strength and the importance of community around the 12 counties. The iconic harp strings shown on the shirt are a subtle way of representing the clubs qualities, while incorporating the cutting-edge fabric technologies that people have come to expect from the Canterbury brand.”

Click here for the official Leinster rugby store

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