above : the sum total of Sky’s “commitment to Ireland-specific coverage”
Off the top of my head I’d estimate that for every €1,000 Sky gives to Irish rugby, my humble contribution via Leinster season ticket plus numerous jerseys, IRFU memberships, other tickets and other official merchandise would barely amount to two cents.
So I guess that’s about the value of my opinion, but I’ll give its worth anyway.
I HATE mixing politics and sport, so much so that I have a separate blog for rugby and I have TWO separate twitter accounts so that the twain can avoid meeting.
But life being life, now and again something comes along which forces the two together, and this whole “free-to-air” debate is just such a thing.
The Green Party aren’t exactly the most popular force in Irish politics these days. This is mostly because as junior partners in government, they have failed to put pressure on Fianna Fáil for perceived transgressions in several areas, not least the economy.
I have never voted Green, I’m not a member of their party, nor do I have any kind of affiliation with the party aside from following a few of their TDs on Twitter. But being a keen political observer, I have tried to come up with a reason for their stubborn insistence on turning a blind eye to their ideological opposites.
My conclusion is that since the past few years have seen the Greens’ first taste of real power, they’re afraid to pull the plug on the Government no matter WHAT Brian Cowen & co do or are shown to have done, just in case they don’t ever see an opportunity like that again.
One of the Green’s “leading lights” as it were is one Eamonn Ryan TD. He currently holds the post of Minister for Communications, Energy and Natural Resources.
Note the full title of his position. He is most certainly NOT the Minister for Rugby. And being responsible for everyone in the country like he is, his job is to make decisions that benefit everyone. At least that’s the concept.
So recently he did what many politicians do before making a decision, he “flew a kite” by releasing a list of sporting events he felt should be designated as “free to air”.
Note…that does NOT mean TV companies get to show them for free. Free to air means the signal is unencrypted and thus able to be received on ANY television.
As well as Gaelic Games and Horse Racing, Minister Ryan included on his list some rugby events…
Ireland’s games in the Six Nations Rugby Football Championship (move from deferred to live basis)
European Rugby Cup (qualifiers - pre quarter final stages - quarter finals, semi finals and final when an Irish team is participating) live
So basically, should this proposal become legislation, Sky would have to offer live coverage of Leinster, Munster and (probably?) Ulster’s Heineken Cup games unencrypted to the Irish market.
And as his argument for including this these events, the Minister had this to say:
These events are part of what we are as a nation and their enjoyment should be available to all. These special events should not be limited to those who have a subscription or pay-per-view service – they warrant the widest possible access for Irish people.
Now I have never been a fan of Sky when it comes to rugby. Not because they don’t know what they’re doing, but because they don’t take the Irish market very seriously in their coverage. They seem to think letting Paul Wallace occasionally get a word in edgewise in the studio constitutes “keeping the Paddys happy”.
We also had the recent Heineken Cup semifinals, both featuring Irish sides, receiving minimal pre- or post-match coverage, as little as fifteen minutes.
Forgive me if I’m a stick in the mud, but if I can’t go to a big game involving an Irish team and have to watch it on telly, I want the ALL the people covering it to be Irish. Yes, even if it’s Ryle Nugent or Donal “Tremenjus” Lenihan or Neil “Captain Spitball” Francis. And yes, even Popey counts as an honorary Irishman, since I’d like to consider myself one after 30 years on the island.
Having said all of THAT, as intrigued as I was by the Minister’s suggestion, I didn’t think the IRFU would be necessarily over the moon with it, so I wondered what their reaction would be.
But I have to say I was surprised when I read statements, articles, emails, tweets and Facebook campaigns which are akin to the IRFU running around like Chicken Little telling us “the Sky is falling” (see what I did there?)!
And from all I can understand by the counter-statements from the IRFU, Minister Ryan’s proposals would “destroy Irish rugby”, as it stands to lose as much as 20% of its annual revenue which will lead to top players leaving our shores and ultimately the success we have enjoyed in the Heineken Cup in recent years will come to an end.
REALLY? You stand to LOSE TWENTY PERCENT of your annual revenue AFTER you take away Sky’s money AND add money from a terrestrial channel? That is, of course, presuming Sky will withdraw ALL their money even though no-one is threatening to make ALL the games they show free to air?
I had to ask myself WHY are they so anxious about the Minister’s proposal? Why do they need to turn to us for a united front and use such exaggerated disaster scenarios as a reason?
My conclusion is that since the past few years have seen the IRFU’s first taste of real success, they’re afraid to pull the plug on their deal with Sky no matter WHAT Rupert Murdoch & co do or are shown to have done, just in case they don’t ever see an opportunity like that again.
Well, I’m sorry lads, but outside of choosing a sports team to win a match, I’ve never taken kindly to being railroaded into choosing sides, and I’m not about to start now.
MAYBE the IRFU & ERC shouldn’t have thrown their lot in so easily with Sky in the first place. MAYBE they could have looked harder for sponsorship deals which could have meant free to air channels would come closer to Sky’s asking price. Or MAYBE they could have built a stadium that held a capacity closer to Croke Park and thus secured Ireland’s rugby future that way.
Remember, they’re all maybes. Is it possible to have an intelligent debate on this or am I leaving myself open with this post to accusations of wanting to see Irish rugby fail?
But most of all there’s one question I’d like answered…
Does this mean that as things stand right now, Irish rugby is Rupert Murdoch’s bitch?
I certainly hope not.
I’m a proud supporter of Leinster & Ireland rugby. I want to see the game thrive, I want to see our teams successful. But I can’t accept there’s only one way to achieve those ends.
So to the IRFU & Minister Ryan I say, do what you should have done before all this hyberbole and fear-mongering was rained down on us while we were preparing for a mouth-watering Magners League semifinal derby…sit down together and sort it out.
Because whatever support the IRFU will gain by scaring its fans, I very much doubt it could have much effect on a Minister whose party has a limited lifespan in power anyway.
That’s MY two cents’ worth anyway.
PS : Gerry “Thorinho” Thornley is a little more sympathetic to Ryan in his column today yet still argues the potential destruction of Irish rugby. I am also awaiting information from the IRFU’s press conference later this morning, though I expect it will be more of the same.
Like I say, I am not 100% in favour of Free To Air, I am in favour of a reasonable debate, and I don’t buy the “if it’s not broken don’t fix it” because in my view, it’s far from unbroken.